A Greek health psychologist living and working in Norway says Scandinavian wellbeing has nothing to do with the wellness...

Written on 07/14/2026

A Greek health psychologist living and working in Norway says Scandinavian wellbeing has nothing to do with the wellness industry trend that popularized it worldwide. Ioannis Stamately, who has spent years working in Norwegian health services, told Vogue Greece that the happiness edge Scandinavians have comes down to one thing: a daily, non-negotiable relationship with nature. The Norwegians even have a phrase for it. "Ut på tur, aldri sur" translates roughly to "Out in nature, never in a bad mood." Stamately says this captures how people in the Nordic countries regulate their mental state through movement and time spent among fjords, mountains, rivers, and clean air. It is not a weekend activity. After work, it is simply what people do. The key difference between Greece and Scandinavia, according to Stamately, is not access to nature but habit. Both countries have abundant natural environments, but in Norway and its neighbors, daily life is built around them. After a workday, it is common for people to spend several hours hiking, skiing, fishing, or hunting. That said, Stamately was careful to point out something Scandinavia lacks and Greece has in abundance: the deep culture of hospitality and genuine interest in others. Greek philoxenia and community, he says, are undervalued wellbeing assets that Nordic countries are now actively trying to build. His conclusion is that the ideal version of wellbeing does not sit exclusively in the North or the South. Scandinavian culture teaches systematic connection with nature and daily physical balance. Mediterranean culture preserves human contact, solidarity, and collective care. The combination of the two, he argues, is the most complete model of modern wellbeing. #Greece #MentalHealth #Wellness